Lifestyle – for certain people it’s all about luxury goods and brands. French champagne, fine jewelry, Haute Couture, super cars, five star hotels and exclusive sports events have become important entities in the market world of brand names. They play an important role in advertising and go hand in hand with a high standard of living.
Last year, 2012, and again this year, 2013, Cape Town Buzz got the nod to attend the Veuve Clicquot Masters Polo in the beautiful setting of Val de Vie Estate – courtesy of Moët Hennessy-Louis Vuitton and Vivid Luxury, the event organisers.
For a few years now LVMH has been in the foreground of the luxury goods market in South Africa and the world as a whole. Veuve Clicquot, a world-leading brand, is the main sponsor at the Polo match and has brought style and elegance to the event. Thanks to his outstanding expertise and product knowledge of the market world, Pascal Asin, Market Director Africa Middle East of LVMH, was well aware of which brands would crack it in South Africa.
Good branding at the right social event leaves the right message.
Photos by Gavin Furlonger and Jean Marc Lederman